澳大利亚留学最新动态:斯威本科技大学新增专业、项目申请即...
2026澳大利亚留学报告
免费领取该课程为商学学士(Bachelor of Business),总学分为200学分,分为两大部分: - 核心课程(Core units):100学分 共8门必修课,每门12.5学分,涵盖财务、经济、数字化、管理、可持续发展、创业思维、统计与营销等基础领域,如《财务信息决策》《商业数字化》《当代管理原理》《市场营销与消费者体验》等。 - 专业方向(Majors):100学分 提供10个专业方向供选择,每个方向均含8门专业课(每门12.5学分),全部包含一门实践性较强的《商业咨询项目》(BUS30032)。可选专业包括: ✅ 会计(Accounting) ✅ 商业管理(Business Administration) ✅ 商业分析与数据分析(Business Analytics and Analysis) ✅ 创业学(Entrepreneurship) ✅ 金融(Finance) ✅ 人力资源管理(Human Resource Management) ✅ 物流与供应链管理(Logistics and Supply Chain Management) ✅ 管理学(Management) ✅ 市场营销(Marketing) ✅ 体育管理(Sports Management) 此外,各专业还提供推荐选修课清单,支持跨学科学习(如会计专业可选金融、法律、数据分析类课程;市场营销专业可选数字媒体、人工智能、体育营销等),强化职业能力与行业适应性。部分课程可能因校区或学期安排而不可用。
Global Logistics and Supply Chain Management
Procurement Management
Operations Management
Transportation Management
Understanding Risk Management
Business, Society and Sustainability
Ethics of Innovation
Leadership Practice and Skills
Marketing Research and Analytics
Integrated Marketing Communication
Consumer Behaviour
Marketing and Innovation
Frontiers in Digital Marketing
Marketing Insights
Marketing Strategy and Planning
The Sports Industry
Sport, Media and Technology
Sport Business Analytics
Leading Sport Organisations
Sport and Sustainability
Building Sport Brands
Future of Sport
Financial Information for Decision Making
Economics for Business Decision Making
Business Digitalisation
Contemporary Management Principles
Business for Sustainability, Social Change and Impact
Creative Mindset and Entrepreneurship
Financial Statistics
Marketing and the Consumer Experience