工商管理学士(荣誉) BBA(Hons)

The Bachelor of Business Administration (BBA) programme features a flexible curriculum, ideal for students with an interest in business disciplines. In the first year, students gain broad exposure to various specialisation areas before freely selecting one of seven specialisations based on their interests: Economics and Data Analytics, Finance, Human Resource Management, Information Systems and Business Intelligence, Marketing, Strategic Retail Management and Innovation, and Wealth and Asset Management. All specialisations are open enrolment—places are allocated strictly according to student preference. In addition, students may opt for alternative graduation pathways—for example, a dual specialisation (two business disciplines) or a minor in a non-business subject—to broaden their knowledge base and integrate perspectives from other disciplines alongside core business expertise.